"The oracle told me that the Game of the Year 2025 is going to be made by a studio who found the formula to make it up here on stage," Vincke said. "It's stupidly simple, but somehow it keeps on getting lost. A studio makes a game because they want to make a game they want to play themselves. They created it because it hadn't been created before. They didn't make it to increase market share. They didn't make it to serve the brand. They didn't have to meet arbitrary sales targets, or fear being laid off if they didn't meet those targets.